Station Profile

Format & Call Letters

Hot Adult Contemporary - KNMB FM

Format Description

MIX 96.7 plays Today's Best Hits from the ’90s through today and targets adults between 18 and 45, with a particular appeal to women.

MIX 96.7 is a music-intensive mass appeal format without the rap and hard rock.

MIX 96.7 is the Hit Music Station for Ruidoso, Tularosa, Alamogordo, and Holloman Air Force Base.

MIX 96.7 targets adults and women 18 to 45. The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

MIX 96.7's Hot AC format is America's fastest-growing radio format and targets consumers with a high disposable income.

Artist Profile: MIX 96.7 features great music from artists like Rihanna, Coldplay, Katy Perry, Drake, Calvin Harris,Taylor Swift, Maroon 5, Adele, Bruno Mars, Ariana Grande, Ed Sheeran, Pink, Shawn Mendes, Kelly Clarkson, Justin Timberlake, Katy Perry, Lady Gaga, Train, Pink, Matchbox Twenty, Greenday and more.

MIX 96.7 is the only station that is musically focused on hit music from the ’90s and today.

MIX 96.7 continues to dominate in its target demo. MIX 96.7 targets active consumers with purchasing power.

MIX 96.7 is markedly involved in the community and focuses on listener interaction.

Get exposure to thousands of potential customers each week with MIX 96.7 FM.

Demographic Profile

MIX 96.7 listeners are in their prime spending years.

Age: MIX 96.7 targets women 25 to 54.

Gender: Females 12+ favor MIX 96.7's format.

- Approximately 52% of  Hot AC listeners in America are female while 49% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: MIX 96.7 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: MIX 96.7's listeners have high earning power.

- Over 40% of Hot AC listeners in America have an income of over $75,000.
- Over 20% of Hot AC listeners in America have an annual income of more than $50,00 - $75,000
- Almost 25% of Hot AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: MIX 96.7 listeners are well educated. Almost 70% of Hot AC listeners have attended college. 

Investments: MIX 96.7 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: MIX 96.7 attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. MIX 96.7 listeners enjoy going out to music concerts, sporting events, bars,  and restaurants.

MIX 96.7 targets listeners with purchasing power.

MIX 96.7's format targets consumers with high disposable income.

Lifestyle Profile

MIX 96.7 targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

MIX 96.7 listeners are huge shoppers with purchasing power.

MIX 96.7 Listeners in the past year

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children's clothing, men's and woman's shoes, and accessories.

MIX 96.7 listeners are in their prime income and spending years.

Here's Why MIX 96.7 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Get more customers and increase sales with MIX 96.7.

Start Your Mornings With Todd Chambless On MIX 96.7

Todd Chambless is a 35 + year radio veteran, who has worked in big cities including Dallas, Pittsburgh, and Columbus, OH.

He’s been a radio Program Director, air talent…and once dressed in a chicken suit for a radio station promotion (an event that still gives him nightmares to this day).

He hails from West Monroe, Louisiana. He loves music, riding with the top down and the music cranked up and singing in his church’s choir.

Get your day started with Todd Chambless weekday mornings on MIX 96.7.

MIX 96.7 Coverage Map
100,000 WATTS

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