Station Profile

Format & Call Letters

Hot Adult Contemporary - KTUM FM

Format Description

The Hottest Station In Southeast New Mexico is The Blaze B 107. 

B 107 The BLAZE primary listening area: Hobbs,  Lovington, Carlsbad, Artesia, and Roswell.

B107 has the largest coverage of any Hit Radio station in Southeast New Mexico and West Texas with 100,000 watts of power.

It is Kid and Family Safe and appeals to Males and Females12 to 44. B107 The BLAZE is the perfect station for the entire family to agree upon.

B107 The BLAZE features music from the ’90s and today

B107 The BLAZE's Hot AC format is America's fastest-growing radio format and targets consumers with a high disposable income.

Artist Profile: B107 The BLAZE plays all the hottest, freshest music. Artists Include The Chainsmokers,  Ed Sheeran, Taylor Swift, Adele, Maroon 5, Pink, Train, Bruno Mars, Katy Perry, Green Day, Imagine Dragons, Matchbox 20, Charlie Buth, Sam Smith, Rihanna, Rob Thomas, Coldplay, Calvin Harris, Drake, Jason Mraz and more.

B107 The BLAZE is also markedly involved in the community and focuses on listener interaction.

Get exposure to thousands of potential customers each week with B107 The BLAZE FM.

Demographic Profile

B107 The BLAZE listeners are in their prime spending years.

Age: B107 The BLAZE targets woman 25 to 49.

Gender: Females 12+ favor B107 The BLAZE's format.

- Approximately 53.5% of  Hot AC listeners in America are female while 46.5% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: B107 The BLAZE targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: B107 The BLAZE's listeners have high earning power.
-Over 40% of Hot AC listeners in America have an income of over $75,000.
- Over 20% of Hot AC listeners in America have an annual income of more than $50,00 - $75,000
- Almost 25% of Hot AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: Almost 70% of Hot AC listeners have attended college. 25% have completed high school.

Investments: B107 The BLAZE targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: B107 The BLAZE attracts listeners who are very active in participating in exercise and fitness, biking, golfing, gardening, and hiking. B107 The BLAZE listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

B107 The BLAZE targets listeners with purchasing power.

B107 The BLAZE's format targets consumers with high disposable income.

Lifestyle Profile

B107 The BLAZE listeners are in their prime earning and spending years.

B107 The BLAZE targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

B107 The BLAZE targets listeners with purchasing power.

B107 The BLAZE Listeners In The Past Year

- Purchased a wide variety of electronic devices including computers, tablets, smart phones, video games, and HDTVs.
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children clothing, men's and woman's shoes, and accessories.

B107 The BLAZE listeners are in their prime income and spending years.

Here's Why B107 The BLAZE Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

B107 The BLAZE allows advertisers to reach a large consumer group that can’t be reached with any other station.

B107 The BLAZE Coverage Map
KTUM 107.1 FM 100,000 watts.