Station Profile

Format & Call Letters

Classic Rock - KIDX FM

Format Description

KIDX FM 101.5 "The Kid" plays the area's "The Classic Rock That Really Rocks" from the 1960s, 1970s, and 1980s. 

KIDX FM 101.5 "The Kid" targets affluent Adults 35+.  KIDX FM 101.5 main demo is 25 to 54 with a core demo of 35 to-49.

Classic Artists: KIDX FM 101.5 "The Kid" plays Aerosmith, Jimi Hendrix, ZZ Top, The Rolling Stones, Led Zeppelin, Ozzy Osbourne, Boston, Bad Company, Van Halen, Guns N’ Roses, Def Leppard AC/DC, Cream, U2, Cars, Bon Jovi, David Bowie, Bad Company, Queen, Doors, Police, Pink Floyd, Cheap Trick, C.C.R., Who, ELO, Lynyrd Skynyrd, R.E.M, and much more.

KIDX FM 101.5 "The Kid"'s Classic Rock music format is very popular at work. 

KIDX FM 101.5 "The Kid" allows advertisers to reach a large consumer group that can’t be reached with any other station.

KIDX FM 101.5 Classic Rock music format continues to be one of the most top rated formats in America for advertisers.

KIDX FM 101.5 "The Kid" is designed to reach active consumers in their prime spending years.

KIDX FM 101.5 "The Kid", we're Ruidoso Valley’s Classic Rock Station!

KIDX FM 101.5 Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

KIDX FM 101.5 "The Kid" has wide demographic appeal with consumers who have purchasing power! 77.1% are in the 18 to 54 demo.

Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Gender: Approximately 57% of KIDX FM 101.5 "The Kid" listeners are male while 33% are female.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America has an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America has an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Occupation: KIDX FM 101.5 "The Kid" listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators or Clerical staff.

Education: KIDX FM 101.5 "The Kid" listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Investments: KIDX FM 101.5 "The Kid" targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: KIDX FM 101.5 "The Kid" attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

KIDX FM 101.5 "The Kid" listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with KIDX FM 101.5 "The Kid".

Home: KIDX FM 101.5 "The Kid" targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

KIDX FM 101.5 "The Kid" targets listeners with purchasing power.

KIDX FM 101.5 "The Kid" Listeners

KIDX FM 101.5 "The Kid" is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Market your business to thousands of active shoppers every week on KIDX FM 101.5 "The Kid"!

We Live Here

KIDX FM 101.5 "The Kid" has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At KIDX FM 101.5 "The Kid", we love taking part in community events and getting behind local causes that affect our listeners.

KIDX FM 101.5 "The Kid" is extremely proud of its commitment to actively support hundreds of worthwhile causes.

KIDX FM 101.5 Coverage Map
50,000 Watts