Station Profile

Format & Call Letters

News/Talk/Sports/Tourism - KRUI 1490 AM

Format Description

KRUI 1490 AM is Ruidoso NewsTalk Station featuring Rush Limbaugh, Sean Hannity and New Mexico In The Morning.

KRUI 1490 AM featuring local and national news, upcoming events and local and national sporting events.

KRUI 1490 AM delivers intelligent talk from local and national talk leaders, providing clear and well-thought-out positions on issues being discussed across the country.

More Adults Listen To News Talk Radio 6 am-7 pm Than Any Other Radio Format!

KRUI 1490 AM is targeted to reach affluent Men 25 to 64 with high earning power in their prime spending years.

- The News Talk Format is the No.1 format in weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ plus listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened to format in the 25-64 demo.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business.

According to Nielsen’s 2017 format ratings, news/talk grew its 6+ share and is the #1  format in AQHs (average quarter-hour). In the affluent 25 to 54 it ranks #2 overall. 

KRUI 1490 AM talk format is a very effective way to reach new customers with a high disposable income.

Demographic Profile

KRUI 1490 AM targets listeners in their prime spending years.

Age Profile: KRUI 1490 AM targets the affluent Adults 35 to 64 and Men 35 to 64. Approximate age breakdown of News Talk listeners across America.

- Adults 18-34: 15%
- Adults 35-54: 35%
- Adults 55-64: 25%
- Adults 65+ : 25%

Gender Profile: Approximately 57% of KRUI 1490 AM's listeners are males, 43% are females. 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of KRUI 1490 AM's listeners are married or engaged.

Investments: KRUI 1490 AM targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Occupation Profile: KRUI 1490 AM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education Profile: The News/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- 56% Completed College or more.
- 18% Have completed some college.
- 22% Completed high school.
- 74% of KRUI 1490 AM's listeners have attended college.

Activities: KRUI 1490 AM attracts listeners who actively participating in exercise and fitness, biking, golfing, gardening, and hiking. KRUI 1490 AM listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

KRUI 1490 AM listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with KRUI 1490 AM.

Household Income

KRUI 1490 AM listeners have high disposable income. 

Approximately 65% of KRUI 1490 AM listeners have a household income between $50,000 to $75,000+

The News/Talk format targets listeners with high earning power in America.

- Over 40% of news/talk listeners across America have an income of over $75,000.
- Over 24% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 23% of news/talk listeners across America have an income of $25,000 - $49,999.

 KRUI 1490 AM News/Talk is one of the most powerful performing formats for advertisers today!

KRUI 1490 AM listeners in the past year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.  

KRUI 1490 AM listeners are in their prime income and spending years.

KRUI 1490 AM Listeners Have Spending Power!

KRUI 1490 AM targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: KRUI 1490 AM listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

KRUI 1490 AM News/Talk Radio targets listeners with purchasing power.

KRUI 1490 AM Is Built For Advertisers

News Talk is radio' s most-listened-to format, capturing approximately a 17% share of radio listening among all listeners, age 12 and older.

News Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

News Talk radio is the best environment for an advertising message. Because Talk Radio is spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the common tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

News Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

News Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

KRUI 1490 AM is unique among other radio formats. Due to the nature of this format, people listen to KRUI 1490 AM differently.

KRUI 1490 AM is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

KRUI 1490 AM listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on KRUI 1490 AM.

KRUI 1490 AM is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making KRUI 1490 AM a great investment to help you get more customers.

The KRUI 1490 AM/Talk format is one of the strongest radio formats in the USA today!

The KRUI 1490 AM Line-up Monday To Friday

KRUI 1490 AM features some of the most highly-rated local and national News/Talk programming.

5 am to 6 am First Light
6 am to 7 am America in the Morning
7 am to 9:30 am Bee and the Breakfast Club
9:30 to 10 am Traido with Russ Black
10 am to 1 pm Rush Limbaugh Show
1 pm to 4 pm Sean Hannity Show
4 pm to 8 pm Mark Levin Show
8 pm to 11 pm Jim Bohannon Show
11 pm to 5 am Coast To Coast AM with George Noory

The KRUI 1490 AM sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

KRUI 1490 AM Coverage Map